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The paper aims to examine the effect of advertising on mutual fund cash flows in the Finnish fund market.

The paper's unique data set allows the observation of the effects of monetary advertising spending and the choice of advertising media.

The paper finds that neither past year's performance nor advertising alone is sufficient to produce increased cash flows. However, advertising together with past performance is found to significantly affect cash flows. The positive effect of advertising is limited to the use of non‐perishable advertising media. Additionally, it is found that fund families spending proportionately more on advertising receive higher asset flows.

The data are unique in that they can identify fund families that advertise, and also how much they spent on advertising in a given year and the dollar amount spent on five different media types. Obviously, having also fund level data available would enable more thorough analysis.

Communications regarding this column should be addressed to Mrs. Cheney, Peabody Library School, Nashville, Tenn. 37203. Mrs. Cheney does not sell the books listed here. They are available through normal trade sources. Mrs. Cheney, being a member of the editorial board of Pierian Press, will not review Pierian Press reference books in this column. Descriptions of Pierian Press reference books will be included elsewhere in this publication.

With the recognition that generating economic growth is not the same as sustaining it, the challenge to catch-up and growth literature is discerning between these processes. Recent research suggests that the decline in the frequency of “shrinking” episodes is more important for long-term development than higher growth rates. By using a framework centred around social capabilities, this study aims to investigate the effects of income inequality and poverty on economic shrinking frequency, as opposed to previous literature that has exclusively had a growth focus. The aim is to investigate how and why some societies might be more resilient to economic shrinking.

The research is a quantitative study, and the authors build a longitudinal data set including 23 developing countries throughout 42 years to test the paper’s purpose. This study uses country and period fixed-effects specifications as well as cross-sectional graphical representations to investigate the relationship between proxies of economic inclusivity and the frequency of shrinking episodes.

The authors demonstrate that while inclusive societies are more resilient to shrinking overall, it is changes in poverty levels, but not changes in income inequality, that appear to be correlated with economic shrinking frequency. Inequality, while still an important element to explain countries’ growth potential as an initial condition, does not seem to make the sample more resilient to shrinking. The authors conclude that the mechanisms in which poverty and inequality are correlated with the catch-up process must run through different channels. Ultimately, processes that explain growth may intersect but not always overlap with the ones that explain resilience to shrinking.

The need for inclusive growth in long-term development has been championed for decades, yet inclusion has seldom been explored from the shrinking perspective. Though poverty reduction is already an important mainstream political objective, this paper differentiates itself by providing an alternate viewpoint of why this is important. Income inequality could have more of an economic growth limiting effect, while poverty reduction could be required to build resilience to economic shrinking. Developing countries will need both growth and resilience to shrinking, to catch-up with higher-income economies, which policymakers might need to balance carefully.

DUBLIN DID NOT LACK literary talent in 1924. When Francis Stuart, his wife Iseult, and Cecil Salkeld decided to bring out a new periodical devoted to the arts, they found little difficulty collecting material. W. B. Yeats and Joseph Campbell contributed poems, Liam O'Flaherty a short story. Lennox Robinson—dramatist, director of the Abbey Theatre and secretary of the Carnegie United Kingdom Trust's Irish office—was too busy to write anything specially, but offered a story written years previously in New York, ‘The Madonna of Slieve Dun’. The first issue of To‐morrow: a New Irish Monthly (price sixpence) appeared in August. Within six months the Carnegie Trust's Irish Advisory Committee was suspended and Robinson, its secretary, dismissed.

The purpose of this paper is to argue that public relations (PR) history‐writing has profoundly shaped the discipline and that its US bias may have limited theoretical developments. The author aims to explore the challenges in writing PR history and to consider some of the strategic philosophical issues and challenges that face historians.

Historical interpretations are shaped by authors' social constructions and thus the paper is written reflexively. The author discusses the way in which histories are structured and patterned by their authors' assumptions and values about the nature of time; human civilisation, progressivism, situationalism, inevitability, human agency, cultural change, flux and transformation.

Existing (largely US) PR historical writing is analysed in terms of its theoretical impact through the “four models” and it is argued that this typology is not appropriately applied to other cultures with different paths of historical evolution. As a way of demonstrating this point, key aspects of British developments in the twentieth century are drawn out to reveal a dozen “models” of PR practice that could potentially form the basis of theoretical research.

Overall, the paper contributes a discussion of historical methodology in relation to PR; shows the connection between history and theory‐building in PR; and demonstrates that history from other cultures can reveal alternative models for theoretical development.

OUR EDITORIAL in the January NLW dealt with the terminology for resource centres and their content. Since then we have dipped into Advances in librarianship, vol 1 1970, read Chase Dane's article on ‘The changing school library’, and do not like the term ‘instructional media center’, either. Nor do we like the insistence in the article that the purpose of an imc is different from that of a conventional library. ‘The new facilities it demands’, says Dane, ‘reflect a new approach with emphasis on individualized instruction, and a fresh way of helping students learn’. ‘Always before’, we read, ‘the value of the school library has been limited to students who could read or who liked books or who were able to use them effectively. The imc has changed all this. It appeals to the non‐reader as well as to the reader. A student doesn't have to be a good reader to get help from the library. Even if he is a poor reader, there is now a way, through audio‐visual materials, for him to acquire the knowledge he wants’.

The enduring popular image of James Bond is (in the words of the theatrical trailer for Dr No) ‘the gentleman agent with the licence to kill’. Yet the screen Bond is hardly a hero in the manner of gentlemanly archetypes such as Cary Grant and David Niven (reputedly Ian Fleming’s preferred choice for the role). This chapter will explore how the image of Bond in the films has changed over time both in response to wider social and cultural archetypes of masculinity and due to the different performance styles of the various actors to play the role: Sean Connery, whose rough-hewn Scottishness can be seen as a means of representing the ‘otherness’ of Fleming’s character (‘Bond always knew there was something alien and un-English about himself’); George Lazenby, whose one-off appearance as an emotionally damaged Bond in On Her Majesty’s Secret Service anticipated later portrayals of the character; the parodic variant of Roger Moore; the brooding Byronic hero of Timothy Dalton; the ‘Milk Tray Man’ charm of Pierce Brosnan; and Daniel Craig, whose combination of bull-in-a-china-shop physicality and vulnerable masculinity (literally so in Casino Royale) has by common consent successfully transformed Bond from a cartoon superman into a twenty-first century action hero.